Digital marketing e-commerce

Specialized strategies in conversion and retention that transform visitors into recurring customers - focused on measurable results and sustained growth

Intro

Identification of problems

SITUATION: "Visitors do not become customers despite the traffic"

Consequence: High cart abandonment rate and lost sales

Financial Impact: Unjustified customer acquisition cost

RANKUBA SOLUTION: Sales funnel optimization and user experience

SITUATION:  "I do not appear in searches for specific products"

Consequence: Competition Dominates Results for Commercial Keywords

Hidden cost: Lost Direct Sales Opportunities

RANKUBA SOLUTION: Advanced Technical SEO + Product Optimization

SITUATION: "Content in networks that does not turn followers into buyers"

Consequence: Engagement without translation to sales

inefficiency: Time and resources in non-commercial content

RANKUBA SOLUTION: Conversion-focused visual strategy

SITUATION: "They buy once and they don't come back, making CAC more expensive"

Consequence:  Constant dependency on new traffic

Opportunity Cost: Non-maximized customer life value

RANKUBA SOLUTION: Retention and Email Marketing Systems

specific solutions

Benefit: "Speed optimization, structure and mobile experience to improve rankings and conversion"

How we do it: Complete technical audit, Core Web Vitals, SEO structure

Result: Better positioning and user experience

 

Benefit: "Specific positioning for commercial searches with high purchase attempt"

How we do it: Product page optimization, commercial keywords, Schema Markup

Result: Qualified traffic with high probability of purchase

Benefit: "Professional photos and videos that highlight benefits and contexts of real use"

How we do it: Professional photography, demonstrative videos, lifestyle content

Result: Higher confidence and conversion rate

Benefit: "Systems for loyalty, recover abandoned carts and increase LTV"

How we do it: Automated Email Marketing, Loyalty Programs, Upselling

Result: Recurring customers and higher value per customer

reference price

Digital marketing e-commerce

e-commerce

$647/mes

Features included

Complete technical audit and optimization
Optimization of speed and Core Web Vitals
Site structure for SEO e-commerce
Perfect mobile experience
Optimized indexing and tracing
Schema Markup for products
Research Commercial Keywords
Title optimization and descriptions
SEO-optimized images
URL structure for products
Instagram, Facebook, Pinterest
20 Strategic Monthly Publications
Conversion-focused visual content
Products, Testimonials, Behind the Scenes
Quarterly content strategy
Professional interaction with community
Professional photos for key products
Demonstrative short videos
User-Generated Content Strategic
Optimization for conversion
Funnel Analysis and Friction Points
A/B tests of key elements
Checkout process optimization
Sales metrics dashboard
Monthly report with commercial KPIs
Cart abandonment analysis
Conversion rate and average value
welcome sequences
Basic loyalty programs
Transactional Email Marketing
Basic customer segmentation
Support by email and priority chat
Coordination with internal teams
Flexibility in strategic adjustments
Monthly competition analysis

work process

DURATION: 1-2 weeks of complete diagnosis

Focus: Friction points, speed, technical SEO, structure products

Objective: Identify immediate opportunities for improvement

DELIVERABLE: Diagnostic document with priorities

TIME: 2-3 weeks for initial implementation

Includes: Technical SEO, Product Optimization, Structure Categories

FORMAT: Direct implementation on platform

Result: Measurable improvements in positioning

Focus: Content that builds and builds trust

communication: Coordination with product/photo team

QUALITY: Professional standards of visual content

Implementation: Schedule and strategic production

Frequency: Continuous implementation and testing

metrics: conversion rate, cart abandonment, average value

Optimization: Behavior Data Based Settings

REPORTS: Documentation of changes and results

PERIODICITY: Constant monitoring + monthly adjustments

Content: Sales, Behavior, SEO metrics

Participation: Monthly review with equipment

Result: Continuous improvement and sustained growth

Image link
Digital marketing e-commerce
Rankuba Seo

Key advantages for e-commerce

Yes, we optimize individual product pages for commercial searches, with high-purchase keywords and Schema Markup to improve visibility into results and rich snippets.

Conversion rate, average order value, organic traffic per product, cart abandonment rate, customer retention, LTV and ROI calculated on attributable sales.

Analyzing friction points in the sales funnel through heatmaps and recordings, proposing improvements in UX/UI, and implementing strategies of persuasion, trust and optimization of the checkout process.

Initial technical improvements in 4-6 weeks, consistent results in conversion from the 2nd-3rd month, sustained growth in organic sales from the 4th-6th month.

Professional product photos, demonstrative short videos, lifestyle content that displays your products in real use, and user-generated content strategies to build trust.

Yes, we have experience in Shopify, WooCommerce, Prestashop, Magento and others. We adapt the strategies according to the technical particularities and opportunities of each platform.

Yes, we include basic email marketing strategy with automated sequences for abandoned cart recovery, welcome from new customers, and basic loyalty programs.

This plan is 100% organic. We offer paid advertising as a separate additional service with specific budget for ADS and more specialization in ROAS.